Toni & Guy

This proposal for a Toni & Guy hair salon updates the hair salon’s original interior brand identity, which had become marooned in a monochrome and brushed steel time warp.

Based on the unifying concept of a luxe spa, the aim was to revitalise both the space and the brand by finessing a few key moves around the notion of warm minimalism, rationalising the ceiling landscape and introducing supergraphics.

Simple and streamlined, the scheme it demonstrates the potential of well-chosen materials and the seamless integration of technology.

[By Catherine Slessor*]